Release Details

NASHVILLE, Tenn.--(ENTERTAINMENT WIRE)--Nov. 28, 2000--Gaylord Cable Networks, a division of Gaylord Entertainment Company (NYSE:GET), together with its Latin American partner, Ashmore S.A., will launch MusicCountry Latin America as a full-time, Spanish-language music network in Argentina on Dec. 1.

MusicCountry Latin America offers a creative, sophisticated programming mix -- including videos, documentaries, and shows hosted by local VJs -- with a broad range of musical styles that includes rock, Latin pop, rhythm & blues, country and Latin rock. The channel is specifically tailored for the Latin American market, targeting viewers 25-54 years old.

"The Latin American television marketplace is known for its vibrant and sophisticated audience," said Cindy Wilson, president of Gaylord Cable Networks. "Argentina, with its diverse culture and broad spectrum of viewers, is the ideal place to launch MusicCountry Latin America. The channel will appeal to this audience's unique tastes; we know the subscribers will enjoy the variety of music genres and performers that MusicCountry Latin America will offer."

As part of its programming day, MusicCountry will air specials, documentaries and concerts from such celebrated artists as Sting, Eric Clapton, Shania Twain, John Mellencamp, Faith Hill, Sheryl Crow, Dwight Yoakam, Bruce Springsteen, Tom Petty and the Dixie Chicks, as well as Argentine pop and rock artists.

The debut of MusicCountry Latin America as a 24-hour channel in Argentina is part of Gaylord Cable Networks' ongoing global branding strategy for the channel. An English-language MusicCountry channel recently launched in the Asia-Pacific Rim region and is seen by more than 1.7 million subscribers in Australia, New Zealand, Japan, Guam, Indonesia, the Philippines, Taiwan and several other Asian nations. The Portuguese-language feed for CMT International in Brazil will convert to MusicCountry Brazil, also in Portuguese, on Feb. 1, 2001.

Gaylord Cable Networks develops and delivers compelling, quality music-based entertainment television to a global audience. Its networks include MusicCountry Asia-Pacific Rim, MusicCountry Latin America, Solo Tango and Video Rola. Part of Gaylord Entertainment Company (NYSE:GET), Gaylord Cable Networks is headquartered in Nashville, Tenn.

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